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The world’s #1 tequila announced the launch of its first-ever Cristalino: Jose Cuervo Tradicional Cristalino. First released in Mexico, the new expression is now available nationwide in the U.S. 

Combining more than 225 years of trusted tequila expertise and craftsmanship with modern innovation, Cuervo’s entry into the Cristalino category is poised to bring this emerging tequila expression to the masses. As the original 100% agave tequila, Jose Cuervo Tradicional remains on the forefront of product innovation, releasing new expressions that deliver on quality and taste.

Cristalino is made with a unique blend of three tequila expressions: Tradicional Reposado, Tradicional Añejo, and Reserva de la Familia Extra Añejo. 

Corona brings consumers "sunshine, anytime" with the introduction of 0.0% Corona Sunbrew. The world's first non-alcoholic beer containing Vitamin D. 

Corona is proud to announce the worldwide launch of Corona Sunbrew 0.0% off.  This innovative and first-of-its-kind non-alcoholic beer contains 30 percent of the Daily Value for Vitamin D per 330ml in Canada. As the newest member of the Corona family, a brand that celebrates getting out and enjoying life in the sun, Corona Sunbrew 0.0% allows consumers to get "Sunshine, Anytime" every season.  

Corona Sunbrew 0.0% will be available to consumers in several distinct phases. The global brand will debut Corona Sunbrew 0.0% in Canada, precisely at the time of year when most Canadians experience limited sunlight, making it an ideal market to launch an innovation from a brand synonymous with beach and outdoor festivities. Later this year, Corona will expand the offer of non-alcoholic products in the UK followed by key markets in the rest of Europe, South America and Asia.

Jose Cuervo owner Proximo Spirits has created a 700-square-foot interactive retail space focused on premium Tequila in New York City’s JFK International Airport. 

 The World of Tequila global travel retail (GTR) activation features eight of the firm’s Tequilas, with expressions from Maestro Dobel, 1800 Tequila, Jose Cuervo and Gran Centenario. 

 The activation will be on display at terminal four in JFK Airport throughout the holiday season. 

 “As the growth of luxury Tequila in travel retail continues to go from strength to strength, we’re delighted to be able to offer such an extensive range of fine Tequilas and introduce how luxury Tequila should be experienced to international and domestic travellers.”