LEÓN Y SOL LAUNCHES LINE OF BOLD LUXURY TEQUILAS

 SAN FRANCISCO, CA – AUGUST 2024 – León Y Sol is officially introducing the world to its line of luxury tequilas. Born of ancient techniques and the extraordinary influence of the terroirs of the Highlands of Los Altos de Jalisco which create an unmatched balanced superior taste profile.  Packaged in captivating hand painted bottles featuring stunning artwork of the Lion and the Sun, the brand will be making its U.S. debut in the state of California on June 24th   with the launch of its Tequila Blanco and its Tequila Reposado.   León Y Sol tequilas will be available at bars and restaurants across the state of California as well as 3,500 outlets around the world online and will be launching in other major markets across the US in the coming months.  

León Y Sol last month entered into a multi-year strategic partnership with Empire, the largest privately held vertically integrated independent record label, publisher, and distributor in the U.S.   Empire has also taken an equity stake in 

León Y Sol Tequila to bring music and the spirit of innovation together. 

León Y Sol Tequilas were created at the hands of third-generation Maestro Tequilero Jose Aceves from the renown 

Aceves family using ancient techniques and the incredible impact of terroir of Los Altos de Jalisco. The high altitude of this region is ideal for growing agave with the plant’s roots growing deep, absorbing the minerals in the earth’s rocky crust. The agave grows on slopes and mountainsides, making it heartier than the agave in lowland regions. The cold nights cause the plant’s sugar to “rush,” producing a sweeter, fruitier alcohol. The result is a perfectly sweet and balanced additive-free tequila. 

León Y Sol takes inspiration from its Founders’ Persian heritage.  The name León Y Sol means “lion and the sun”, the symbol continues to inspire timeless stories of bold adventure and warm gatherings.  “The packaging is sexy and bold – the  designer label is striking, featuring the lion and the sun.  This is a bold premium luxury tequila at an approachable price,” said León Y Sol CEO B. Marhamat.    

Bars and restaurants across the state of California will be featuring signature León Y Sol cocktails such as The Guavarita, The Paloma Picante, and The Roar.

Tequila Blanco - Blending the melodies of Mexico, León Y Sol Tequila Blanco features a light sweetness harnessed from the high Jalisco summer sun. Drawing on floral notes born from the fertile soils of Los Altos, this spirit is all crisp, lively agave – just as at home on the rocks as it is in your signature margarita. It has a playful freshness only found in pristine, 100% agave tequila, bottling the plant's bold and ripe aromas with a zingy yet floral citrus finish. Bright, silky, and inviting – everything a silver tequila should be. Retail price $69.  

Tequila Reposado - Bold, gold, and beautiful – just like the king of the jungle – our Tequila Reposado 750ml draws its flavor from 4 months spent in oak aging barrels. With a honeyed hue and hints of coffee and caramel, it’s a spirit to be poured and savored, rolling around the palette with a time-honored intensity.  Made from 100% blue Weber agave, it has a fruity finish only found in highland terroir tequilas, where iron-rich soil gives way to an irresistible complexity of flavor. This is liquid gold that’s good for the soul. Retail price $89. 

Based in San Francisco, California, 100% pure agave Tequila has been reborn at the hands of the maestros who brought agave to Los Altos de Jalisco.  León Y Sol represents the new wave of brave luxury of tequila brands, where party fuel vives way to a progressive liquor born of ancient technique and the extraordinary influence of terroir. 

For more information, please visit: www.leonysol.com