February 21, 2023 - Pronghorn, a brand incubator, and accelerator that is backed by Diageo has announced an investment in multiple award-winning tequila brand, Anteel Tequila.
Anteel Tequila was founded by husband-and-wife duo Nayana and Don Ferguson. Nayana is the world’s first Black woman to co-own a Tequila company.
The dream of creating a tequila brand began in 2016 on a surprise trip to the Dominican where the couple got engaged. While celebrating and talking about their goals and dreams, the couple noticed hummingbirds flying overhead. This was also the first time creating a tequila brand entered the conversation and in 2017, the dream became a reality.
Anteel boasts four expressions in its unique portfolio including the world’s only Coconut Lime Blanco, the first Tarocco Blood Orange Blanco, a Reposado rested in charred Tennessee whiskey barrels and an unaged Blanco. All expressions are multiple award-winning tequilas.
The name Anteel is short for Antillean Crested Hummingbird, the species the co-founders saw on that life-changing trip to the Dominican where the brand was born. The logo for Anteel is a beautiful silhouette of the hummingbird. The label design incorporates the radiant colors of hummingbirds, with each expression showcasing a different colorant.
Anteel Tequila is well positioned to become a leader in the fast-growing infused or flavored tequila sector while also being heavily respected for their award-winning traditional expressions. The Anteel Tequila team is excited to announce they are currently working on a highly anticipated Anejo expression and expect Anteel Anejo Tequila to hit shelves by Fall 2023.
Pronghorn is focused on cultivating the next generation of Black entrepreneurs, executive leaders, and founders within the spirits industry. Through sustainable capital investments, incubation, and recruitment programs, Pronghorn removes barriers and grants access to critical resources that empower untapped talent and emerging Black businesses to reach their full potential. The company was co-founded by spirits industry veterans Dia Simms, Erin Harris, and Dan Sanborn. Global beverage alcohol leader, Diageo announced that it will be backing as an anchor investor in Pronghorn in 2021.
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