Lobos 1707 is named after the Spanish word for ‘wolves’. The brand was founded by Diego Osorio, chief creative officer, and CEO Dia Simms, who has worked with brands such as Deleón Tequila and Cîroc Vodka.
Tequila fan Lebron James has invested in the company with his business partner and friend Maverick Carter due to the quality of the product, its core values and the chance to build a ‘strong consumer brand with diverse leadership’.
James and Carter are part of Main Street Advisors’ (MSA) investment group, which co-led the investment in Lobos 1707, alongside Mezorio Spirits. Other investors include basketball players Anthony Davis and Draymond Green, American sports agent Rich Paul, and investment firm Torch Capital.
Lobos 1707 is said to use a centuries-old distillation process and a ‘unique’ barrel-ageing process with master distillers from Mexico and Spain working on its development. The Tequila is finished in Pedro Ximénez barrels from Spain using the solera system.
Lobos 1707 Mezcal is made with 100% espadín agave which has been roasted in an open Oaxacan fire pit.
“Lobos 1707 is a premium brand, and our distinctive ageing process meets the need of an accelerating category,” said Simms. “After first trying Lobos 1707, I fell in love with the liquid and the brand history. We have an incredible liquid, beautiful packaging, and a proud legacy.
Lobos 1707 Tequila Extra Añejo is priced at US$149.99 per 750ml, while the reposado and joven expressions are priced at US$47.99 and US$44.99 respectively. Lobos 1707 Mezcal Artesanal is priced at US$54.99 per 750ml.
The Lobos 1707 range is available in select retailers and restaurants across New York City, Florida and California, and online at Reserve Bar. The range will launch across the US from early 2021.
Find out more: www.lobos1707.com
Tequila Lobos 1707
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