As the category leader in both prepared cocktails and tequila, Jose Cuervo is excited to enter the ever-evolving hard seltzer category with the launch of Jose Cuervo Playamar Tequila Hard Seltzer,
Playamar Tequila Hard Seltzer launches with two classic flavors of tequila-based cocktails: Lime, a bubbly take on the traditional margarita, and Grapefruit, a sparkling mimic of the Paloma. Playamar has the light tequila taste that fans love, without the tequila bite - and is being rolled out regionally with plans to expand nationally in 2021.
· Each can of Playamar contains only 90 calories, all-natural flavors and is 4.5% ABV.
· Compared to other tequila seltzer brands, Playamar offers drinkers a healthier hard seltzer option that’s gluten-free and has less calories per can (90 calories per 12 oz. can).
· Playamar is a natural fit for the Jose Cuervo portfolio, where the brand already occupies 35% of the prepared cocktail market share, making Jose Cuervo the leading prepared cocktail brand.
· Jose Cuervo almost doubled RTD and prepared cocktails business over the second quarter, and expects additional growth with Playamar - driven by seltzer consumers’ high familiarity with the quality that Jose Cuervo delivers via other prepared cocktail drinks.
Find out more: www.cuervo.com/playamar/
Playamar Hard Seltzer
Made with Cuervo Tequila
Two classic flavors Line and Grapefruit.
Copyright © 2020 Tequila & Spirits Magazine - All Rights Reserved.